ABOUT
Turkey's rich thermal resources and long-standing spa tradition make its thermal cities and hotels not only accommodation providers but also important actors in health, wellness, and year-round tourism.
With this understanding, the "Shared Thermal Tourism Vision: Cities & Hotels Digital Promotion Platform" aims to go beyond simply promoting thermal cities and hotels individually; it seeks to make their thermal identity, the health and wellness experiences they offer, and all their other values visible on a national and international scale.
Within the scope of the platform's objectives;
• Thermal cities and hotels are consistently featured in digital showcases targeting the right audience,
• Facilities are positioned within the same network as thermal destinations across Turkey,
• A qualified audience is reached through content focused on thermal water, health, spa, and wellness,
• Cities and hotels are represented not only through advertising but also through a long-term and sustainable promotional approach using a corporate membership model.
In this context, it is considered that the inclusion of cities and facilities on thermaltourism.com/thermaltourism.com and other prestigious websites (ThermalCities.com-thermaldestinations.com-thermaltowns.com) and social media accounts (@thermalhotels-@thermaltowns-@thermalsehirler-@thermaldestinations) will increase your brand awareness, strengthen your reach to the right target audience, and contribute to the year-round demand for thermal tourism.
Instead of short-term advertising campaigns, the platform operates with a trust-based, continuous, and content-focused membership and collaboration model; positioning cities and facilities as part of Turkey's thermal tourism vision.
WHY THE PLATFORM?
The platform is a digital membership space for thermal cities and hotels that goes beyond the classic advertising approach; it focuses on trust, continuity, and corporate representation. Our goal is to convey the value of thermal resources to the right target audience, using the right language and the right content.
Advantages of Platform Membership
1. Continuous Visibility
Throughout your membership period, you will be continuously featured on all of the platform's digital channels, not limited to seasonal advertisements.
2. The Right Target Audience
The platform caters to a qualified audience that follows content focused on health, thermal, spa, and wellness. This ensures visibility isn't random; it's achieved through relevant users with high conversion potential.
Corporate and Reliable Representation
Features are presented not only through visual content but also through content focused on thermal water, health, and wellness, within a corporate language.
4. Membership Model, Not Advertising
Instead of short-term sponsored posts, a long-term, sustainable, and cost-effective membership system is offered.
5. Positioning Within the Turkish Thermal Network
The platform positions thermal hotels not individually, but as a whole within Turkey's thermal destinations.
6. Contribution to Four-Season Tourism
To prevent thermal tourism from being confined to specific periods, year-round content and communication plans are implemented.
WHO IS IT SUITABLE FOR?
• Hotels with thermal waters
• Health, spa and wellness focused facilities
• Businesses that want to strengthen their brand value in a corporate and long-term way
• Managers who prefer sustainable promotion instead of advertising
Platform Membership Package
The membership system offers a flexible and sustainable structure shaped according to the needs and goals of cities and facilities. • Inclusion in the Turkish Thermal Cities and Hotels network
• Inclusion in thermal tourism-focused posts
• Inclusion in content targeting international audiences
• One-on-one communication in strategic promotional planning
• Provides permanent representation for the duration of membership.
Common Principle
As the Common Thermal Tourism Vision (Turkey Thermal Cities & Hotels Digital Promotion Network/Platform), we aim for the right collaborations. In this context:
- We position ourselves as a supporting umbrella, not as a replacement for your own promotional channels.
- With a continuous and corporate membership model, we provide predictable promotion spread throughout the year, instead of short-term spending.
- We protect the platform's credibility by working with cities and facilities that have thermal qualities and service quality.
No facility participates in the platform with a short-term advertising mentality.
All members are represented within the platform's corporate structure, content language, and long-term vision.
Is the platform an advertising space?
No. The platform is not a medium for short-term advertising or sponsored posts. The platform works with thermal cities and hotels on a membership and collaboration basis and represents the facilities within a corporate structure.
What is the membership duration?
Memberships are for specified periods, during which time the facility actively participates on the platform. The aim is not one-off promotion; it is to ensure continuity.
How are the posts prepared?
All content is prepared using language focused on thermal tourism, health, spa, and wellness. The location of the facility, the characteristics of the thermal water, and the experience it offers are taken into consideration. Random or copied content is not shared.
Are all hotels accepted to the platform?
No. The platform prefers to work with facilities that have thermal qualities and provide services in this area. The aim is to maintain the platform's reliability and quality perception.
Can membership be canceled?
Memberships are based on mutual trust. In special cases, evaluation can be made through mutual discussion.
Are we present in other areas besides social media? The platform is a web, wap, and social media-centric platform; it supports the visibility of cities and facilities across many channels with media kits, digital storefronts, and thematic promotional activities.
Is it suitable for facilities of all sizes?
Yes. Membership packages are structured according to the needs of facilities with different scales and goals.
Together We Are Stronger!
The platform is a digital structure that aims to tell the story of Turkey's thermal tourism potential with a common vision and corporate language.
We believe that every facility's thermal identity is valuable; and that when this value is presented correctly, it contributes not only to the facilities but also to the destination and the country's tourism.
Platform membership offers a trust-based, sustainable, and reputable representation model instead of short-term advertising.
You Too Can Be Part of This Network: Contact us for details on how to include your city and facility on the platform.
FOUNDER MEMBERSHIP
Founder Membership is not a campaign or a temporary opportunity, but a permanent positioning privilege granted to facilities involved in the platform's development process.
Privileges Provided to Founder Members:
• Being listed as a Founder Member on the platform
• Priority representation during launch and promotion periods
• Early access to new features and projects to be launched in the future
• Membership terms will remain the same in the future
• The opportunity to provide feedback and contribute to the platform's development process
PLATFORM MEMBERSHIP AND COLLABORATION AGREEMENT
Parties:
This agreement is concluded between:
The Digital Promotion Platform (hereinafter referred to as the "Platform")
and the City/Hotel/Facility that is an online member of this site (hereinafter referred to as the "Member")
under the following terms and conditions.
Article 1 – Purpose of the Agreement
The purpose of this agreement is to determine the procedures and principles regarding the representation of the Member within the platform with a corporate membership model focusing on thermal tourism.
Article 2 – Scope of Membership
The Member agrees to:
• Participate in the Platform with its corporate identity,
• Be represented in content themed around thermal tourism, health, spa and wellness,
• Be promoted in accordance with the general publication and content language of the Platform.
Article 3 – Non-Advertising
The Platform does not offer short-term advertising or sponsored sharing services.
This agreement is based on membership and collaboration principles.
Article 4 – Content and Representation
The language, timing, and format of posts are determined in accordance with the platform's publishing policy. Content shall not be used in a way that harms the Member's corporate image.
Article 5 – Membership Term
Membership is valid for the period determined between the parties.
Article 6 – Termination
The parties may terminate the agreement by mutual agreement in good faith.
Article 7 – Effectiveness
This agreement enters into force on the date it is approved by the parties.